"The fashion industry has a disastrous impact on the environment. In fact, it is the second-largest polluter in the world. With HENIM® we work to significantly alleviate the aggravating environmental damage"
MICROFIBRES IN OUR OCEANS
GREENHOUSE GASES EMISSION
SOIL DEGRADATION & DESERTIFICATION
Fewer & Finer vs Fast Fashion
We treat our wardrobes as disposable. Studies on buying patterns reveal that the average consumer bought 60 per cent more clothing from 2000 to 2014, but kept each garment for only half as long. We don’t need more clothes. Our landfills don’t need more clothes. We need fewer finer vs fast fashion. In pursuit of this goal, we commit to create products responsibly, enable you to maximize their wear, we are working on partnerships to recycle every product through second life programs.
While many are concerned, the currently available sustainable fashion solutions are heavy on the pocket and require significant personal commitment. This is where HENIM® steps in.
We are at our buyers disposal to take the used stock for Upcycling in partnership with different partners to limit the disposals and reduce the loads on our landfills.
Hemp fibre or industrial hemp is obtained from the outer layer or the bast of the Cannabis sativa plant, which is more popular for producing marijuana or hashish. However, while marijuana contains 20 per cent tetrahydrocannabinol content (THC) which causes the high when smoked, industrial hemp only contains 1% THC.
Today, there is a dire environmental crisis on our hands and the production of hemp fibre is a highly sustainable process. It is a carbon-negative crop because it actually absorbs CO2 from the air. It can be produced with half the amount of water and land in comparison to cotton and has thrice the tensile strength of cotton. It can also be easily blended with other fibres and doesn't strip the soil of nutrients. On the contrary, hemp returns 60-70 per cent of all nutrients back into the soil. The fabric is porous and thus retains colour and is very breathable. Hemp clothing is highly durable and does not lose its shape easily. The fact that it is anti-bacterial and blocks ultraviolet rays doesn't hurt.
Turning to hemp clothing is a big step you can take as a conscious consumer and will go a long way in saving our planet's resources.